Fitness

The Truth That Would Kill Most Coaches’ Marketing

The Truth That Would Kill Most Coaches’ Marketing
Ever felt like you’re “doing everything right” but your results are still MIA? You hired the coach, followed the program, bought the supplements—and somehow you're still stuck wondering what went wrong. Spoiler: it’s not just you... and it’s definitely not just your plan.
 
In this episode of The Unfiltered Fit Life, I’m ripping back the curtain on the fitness industry's favorite fairy tale: guaranteed success. From shady before-and-after flexes to clients ghosting their own goals, we’re getting brutally honest about what it actually takes to succeed—and why no coach, no matter how badass, can drag you across the finish line if you’re not willing to show up.
 
This one might sting a little (because the truth usually does), but if you’re tired of empty promises, fake transformations, and feeling like you got scammed by “perfection” on Instagram, you need this episode in your life.

 
Listen on: Spotify  Apple

Here's what I cover:
  • Why not every client gets results—and why that’s not always the coach’s fault
  • How to spot BS “100% success” claims before you hand over your hard-earned cash
  • Why real coaches don’t take everyone—and how the right ones protect their programs (and your results)
  • The difference between commitment and accountability—and why you can’t outsource either one
  • Behind-the-scenes stories of clients who ghosted, fibbed, and self-sabotaged—and what you can learn from them
  • The real traits that separate the success stories from the “started strong, fizzled fast” crowd
  • Why your transformation won’t come from a perfect plan—but from your own willingness to do the boring, hard, honest work
 
Look, I get it: chasing guarantees is tempting. Certainty feels good. But real progress? It demands something bigger than a checkout page and a shiny welcome email—it demands honesty, consistency, and the guts to show up when motivation leaves the chat.
 
Coaches are a guide. They are not miracle workers. - Nathalia
 
What’s been holding you back—the coach, the program, or your own level of commitment? Come share with me on IG and let's get real about what it takes to build a fit life that actually sticks.
 
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Thanks for joining us on the Unfiltered Fit Life podcast! If you enjoyed this episode, please leave us a rating and review on Apple and Spotify to help us reach even more women ready to simplify their fitness journey so they can lose weight, regain their confidence, and feel sexy AF!

More about the Unfiltered Fit Life podcast

Ever wish you had a fit and straightforward BFF with over 15 years of experience to help you filter through all the information regarding fitness, nutrition, and life?

That’s exactly what you’ll get when you listen to the Unfiltered Fit Life Podcast. 

Join Former Bikini Olympia Champion, mom of 2, and fitness coach Nathalia Melo each week as she shares fitness, nutrition, and life tips to help busy working moms simplify their fitness journey so they can learn easy and simple strategies on how to lose weight and feel sexy AF. 

After helping over 5000 busy working moms, Nathalia has found the blueprint to fitness, nutrition, and life success, which she will be sharing in this podcast: actionable tips that will help busy working moms be more present at work and at home.

This show is for you if you realize that nothing good comes from your comfort zone and are ready to challenge yourself to achieve great things. Follow Unfiltered Fit Life wherever you are listening to join us each week for a splash of sass, humor, and a whole lotta truth. 

The podcast transcript for this episode of the Unfiltered Fit Life podcast follows

Nathalia kicks off the episode with a big question: Do all clients succeed when working with a fitness coach? She explains her goal is not to sound harsh, but to be honest and transparent—especially for those thinking about hiring a coach.

Skepticism, Transparency, and Setting Realistic Expectations

Nathalia [00:00:58]
Sharing her naturally skeptical mindset, Nathalia stresses why transparency matters in fitness coaching—and why she sometimes turns people away if they aren't ready for true change.

Coaching Isn’t About Convincing—It’s About Guiding

Nathalia [00:02:23]
Nathalia explains the coach’s real job: guidance, not persuasion. She shares why she refuses to convince anyone they need to change and why readiness must come from the client.

The Honest Answer: Not Every Client Succeeds

Nathalia [00:03:46]
When asked if all her clients succeed, Nathalia explains that no coach has a 100% success rate—and anyone claiming that is lying or dealing with bots, not humans. Coaching results depend heavily on client effort.

Behind the Scenes: Real Client Challenges and Missteps

Nathalia [00:10:36]
Real stories from the trenches:

  • Clients sending fake stock photos of meals

  • Clients committing to workout plans they weren’t prepared to follow

  • Clients accusing programs of being scams despite not doing the work themselves

These examples show why coaching success can’t be guaranteed.

Why the Application Process Matters

Nathalia [00:09:43]
Serious programs, like the Powerhouse Academy, require an application process to ensure both client and coach are a good fit—because not everyone is ready for true change.

The Reality of Coaching Humans (Not Robots)

Nathalia [00:23:55]
Even with careful vetting, clients sometimes resist the process:

  • Ignoring coaching advice

  • Lying in their food tracking

  • Ghosting communication despite repeated outreach

What True Client Success Looks Like

Nathalia [00:33:46]
The traits that lead to success:

  • Honesty with themselves and their coach

  • Consistency in actions, not just words

  • Open communication when challenges arise

Clients who succeed own their journey instead of expecting their coach to do it for them.

 Final Truths: No Guarantees, Only Ownership

Nathalia [00:35:36]
Nathalia urges listeners to stop chasing % guarantees and start embracing personal responsibility. Success depends on readiness to change, willingness to be coached, and accepting the reality that lasting results require real effort.

Nathalia [00:42:56]
The final takeaway: The decision to change is yours. Coaches can guide, support, and strategize—but you must be willing to show up, put in the work, and stop waiting for "guarantees."

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